News

										                                        
                                                07                                            

                                                Oct                                            

                                                2026                                            

                                            	Does the off-season really exist – and why shouldn’t it?                                            
                                        
                                        	While the world’s leading destinations are learning to move beyond a strict division of the tourism year into high and low seasons, the question for Montenegro is simple: are we ready for the guest who arrives after summer has officially ended?                                        

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                                                17                                            

                                                Sep                                            

                                                2026                                            

                                            	Magical Moments at Dusk                                            
                                        
                                        	Whether we watch the sunset from a beach, a viewpoint, or a promenade, those few minutes when the sky changes colour often remain among the most beautiful memories of a journey.                                        

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                                                09                                            

                                                Sep                                            

                                                2026                                            

                                            	She dedicated a perfume woven from emotions to Montenegro                                            
                                        
                                        	Cetinje-born Kristina Kapisoda and her husband Andrea founded the brand “Note del Chianti”. Their handcrafted perfumes have reached clients across Italy and the United States, while she dedicated one special fragrance to Montenegro and to her late father, Čedo, who taught her never to forget where she came from.                                        

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                                                09                                            

                                                Sep                                            

                                                2026                                            

                                            	Montenegro in the heart and on silk                                            
                                        
                                        	Driven by the desire to create an elegant, luxurious and timeless gift that would represent Montenegro in the right way, Enisa Murseli Gjokaj, founder and creative director of the Montenegrin luxury brand Zoe's Atelier, embarked on a journey where heritage, contemporary design and exceptional craftsmanship come together. The debut collection consists of three scarves made from 100% natural silk, inspired by the Grebaje Valley, Ulcinj and Sveti Stefan – places that carry that special emotion which makes us want to take a piece of Montenegro with us.                                        

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                                                09                                            

                                                Sep                                            

                                                2026                                            

                                            	An Address Where Memories Live                                            
                                        
                                        	How powerful human memory is! A label, the shape of a bottle, the colour of the packaging – that is all it takes. And suddenly, before your eyes, appears a kitchen that no longer exists. A table you no longer sit at. People who have long since gone. That is the moment when this space stops being a museum of objects and becomes what the Krivokapić family themselves call it – a Museum of Memories.                                        

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                                                08                                            

                                                Sep                                            

                                                2026                                            

                                            	Get Ready in Time                                            
                                        
                                        	As Montenegro approaches the final stages of its negotiations with the European Union, many are wondering how membership will affect the day-to-day operations of the tourism sector. Will the changes apply only to administration and legislation, or will hotels, restaurants, cafés, and tourism businesses feel them as well?                                        

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                                                07                                            

                                                Sep                                            

                                                2026                                            

                                            	Who Chooses the Destination Today – the Traveller or the Algorithm?                                            
                                        
                                        	How is AI changing the way we choose where to travel? We once browsed catalogues, then searched Google, Booking and social media. Today, a traveller can simply ask artificial intelligence. The answer they receive may determine where they spend their money. In this new tourism race, being a good destination is no longer enough. The question is – does the algorithm know you exist?                                        

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                                                02                                            

                                                Sep                                            

                                                2026                                            

                                            	Ashley Furniture, synonymous with a safe home, durability and innovation                                            
                                        
                                        	There is a reason why Ashley Furniture is the world’s number one furniture brand. It sets standards it never compromises on and continually raises the bar. The customer always comes first, which is why great attention is paid to home safety, not only to functionality.                                        

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                                                21                                            

                                                Aug                                            

                                                2026                                            

                                            	Following the Trail of Montenegrin Souvenirs                                            
                                        
                                        	When a holiday comes to an end and the suitcases are unpacked, what remains the longest are the memories. Souvenirs preserve them—small objects that carry within them a part of the place we visited. Petar Pukić, owner of a souvenir shop in Stari Bar, who has spent years selecting and selling them to tourists, and Katarina Rabrenović, who hand-paints shells from the Montenegrin coast and transforms them into small works of art, speak about their value and the stories they carry.                                        

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                                                21                                            

                                                Aug                                            

                                                2026                                            

                                            	SHARP: A Story of Learning That Lasts                                            
                                        
                                        	Developed in Montenegro, SHARP is an educational platform that brings together technology, cultural heritage, teamwork, and children’s natural curiosity. More than just an app, SHARP is an experience that encourages children to learn differently—through play, exploration, and discovery.                                        

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                                                11                                            

                                                Aug                                            

                                                2026                                            

                                            	The Power of Connection                                            
                                        
                                        	The second edition. Two days. Hundreds of valuable contacts. Countless opportunities. Podgorica, 18–19 September. Hilton Hotel.                                        

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                                                10                                            

                                                Aug                                            

                                                2026                                            

                                            	A SUMMER STRAIGHT OUT OF THE MEDITERRANEAN                                            
                                        
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