Authentic residences, the five-star The Chedi Luštica Bay overlooking the waterfront promenade, the newly opened Centrale Luštica Bay by Angsana on Piazza Centrale, an exceptional culinary and retail offering, a vibrant summer calendar featuring more than 120 events, and the future championship golf course together shape the distinctive identity of Luštica Bay on Montenegro's Tivat Riviera.
The destination's Feel.Alive. campaign invites guests to experience a more personal way of travelling—one defined by presence, authenticity and the timeless spirit of the Adriatic as it once was. As part of this journey, visitors receive a Luštica Passport, guiding them through the peninsula's most remarkable experiences, from visits to the Moric Farm and the historic fishing village of Rose, to accompanying The Chedi's Executive Chef on a Saturday visit to Kotor's local market before preparing signature Mediterranean dishes inspired by the day's freshest ingredients.
The five beaches are the blue signature of the Luštica Bay destination. The iconic beach immortalised in the hit song Đe se kupaš by Montenegro's acclaimed hip-hop duo Who See has been reimagined as Pura Vida Beach. 21's Almara Beach Club presents a contemporary interpretation of Mediterranean sophistication, while Signorina Beach Club enjoys an elevated position overlooking the entire Luštica Bay. The Chedi Beach and Marina Beach have already become favourites among homeowners and visitors alike, each offering its own distinctive seaside experience.
Set on a stone terrace just above the shoreline, The Rok Beach Bar & Lounge enjoys uninterrupted views of the Adriatic and spectacular sunsets.
During the day, The Rok serves a carefully curated menu of Mediterranean-inspired beach and street food, including pizzas baked in a traditional stone oven, light seasonal dishes and signature cocktails. The atmosphere remains effortlessly elegant, reflecting the hotel's relaxed seaside lifestyle.
Every Sunday, seafood enthusiasts can enjoy Oysters by the Shore—a signature seaside ritual pairing freshly shucked oysters with Champagne, accompanied by the gentle rhythm of an Adriatic afternoon.
21's Almara Beach Club offers a contemporary interpretation of the Mediterranean beach club, inspired by the understated elegance of the historic Adriatic Riviera.
Located in one of the most beautiful coves on the Luštica Peninsula, Almara embraces an aesthetic of discreet luxury. Here, days unfold at a slower yet sophisticated pace, centred around exceptional gastronomy, curated music and an atmosphere reminiscent of an exclusive private club rather than a traditional beach venue.
Signorina Beach Club combines contemporary Mediterranean dining with an energetic daytime atmosphere.
Building on the success of the regionally renowned Ribarsko Selo, Adriatica Beach Club, and Luštica Bay's beloved Špilja, the concept now finds a new expression at Azzure Beach. A resident DJ programme creates a vibrant beach ambience throughout the season.
The beach is thoughtfully divided into dedicated adult-only and family-friendly zones, ensuring every guest can enjoy the seaside according to their own preferences.
Among this season's newest highlights is Pura Vida Beach, located on Pecka Beach, one of the most spectacular natural beaches on Montenegro's Adriatic coast.
Defined by its signature bohemian aesthetic, natural materials, relaxed ambience and carefully curated music programme, Pura Vida offers an idyllic setting for an entire day by the sea.
Guests can enjoy laid-back beach lounging, signature cocktails and an atmosphere inspired by the world's most celebrated coastal destinations. As the sun sets, the venue transforms into one of the Adriatic's most exciting summer hotspots, hosting sunset DJ sessions, live performances and themed evening events.
Throughout the summer season, The Chedi Luštica Bay presents a thoughtfully curated seaside programme centred around a slower pace of coastal living, combining wellness rituals, water activities and refined culinary experiences inspired by the Mediterranean lifestyle.
Awarded the internationally recognised Blue Flag certification, The Chedi Beach is distinguished by exceptional water quality, sustainability standards and premium service, while maintaining an atmosphere that is understated, relaxed and naturally connected to the Adriatic coastline.
The Spa by the Beach introduces an open-air wellness concept designed for complete relaxation by the sea. The experience focuses on simplicity, balance and wellbeing, bringing together the calming presence of the sea, quiet surroundings and the natural rhythm of summer.
For guests seeking a more active coastal experience, The Chedi Beach offers the Kayak Trašte Tour—a guided kayaking excursion through the tranquil waters of Trašte Bay and along the Luštica coastline. Throughout the day, stand-up paddleboards and kayaks are also available directly from the beach, allowing guests to explore the coastline at their own pace.
Nestled within a picturesque sandy bay, Marina Beach offers a lively yet relaxed seaside atmosphere.
Capturing the authentic spirit of Mediterranean beach culture, the beach features a variety of water sports, upbeat music and an energetic social atmosphere, making it one of the destination's favourite gathering places throughout the summer.
For further information regarding current offers, beach reservations and seasonal packages, guests are invited to contact the Feel Alive Office at Luštica Bay.
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The future Luštica Bay Golf Course has already become one of the destination's most compelling attractions.
Here, every swing is accompanied by panoramic views of either the UNESCO-protected Bay of Kotor or the open Adriatic Sea setting worthy of the silver screen, requiring no cinematic enhancement. The state-of-the-art practice facilities are already welcoming guests looking to refine their focus and precision.
Luštica Bay will also become home to Montenegro's first 18-hole championship golf course, designed by legendary golfer Gary Player. Every hole offers uninterrupted sea views, a distinction shared by fewer than 10% of golf courses worldwide.
E: feelalive@lusticabay.com
T: +382 67 106 670
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