Handcrafting, family heritage, and the passing of skills from one generation to the next form the foundation of Prella, a brand created by Marija Radović, a creative professional from the world of digital marketing who transformed her long-standing love of sewing and making things by hand into a line of accessories. Combining traditional techniques, an urban sensibility, and a family story, she has created pieces that are made slowly, thoughtfully, and with the intention of lasting.